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      歌华传媒集团标识由歌华传媒的英文首字母组成,方形体现为北京城市布局特点;字母造型象征都市建筑;中间字母与人字形构成抽象笔形,寓意传媒性质;并具向上、突破和正能量的意味,综合诠释歌华传媒的内涵与意义。


      北京歌华传媒集团有限责任公司

      北京歌华传媒集团有限责任公司是首都国有大型文化骨干企业之一,秉承“文化+科技+融合+创新”的发展理念,坚持走数字化、融合化、平台化发展之路,致力成为立足首都、辐射全国的文化服务领军企业。现有二级企业13家,聚焦创意设计、文化会展与活动、影视内容生产、户外媒体、文化设施运营五大业务板块,拥有较为完备的文化传媒产业链条和出众的上下游配套产出能力。近年来,集团及所属企业多次荣获、提名“全国文化企业30强”“首都文化企业30强”等荣誉。

      创意设计板块:以“北京国际设计周”为抓手,汇聚国内外专业设计力量;深耕“北京市文创产品开发平台”,助力北京“设计名城”建设,打造文创IP开发服务链。在红色文创、京味文创、古都文创开发上走出一条特色之路,为北京引入国际设计资源,促进产业升级,在推动中国设计走出国门上发挥独特优势。

      文化会展与活动板块:在服务保障国家重大活动和主场外交、国家级展会盛典方面拥有多年丰富实战经验,具备国内顶级创意策划水准和综合运营能力。以举办“历史文化名城论坛”、中国国际服务贸易交易会文旅服务专题展、2022年北京冬奥会开/闭幕式活动组织等为契机,实现文化会展规模化运营,打造“大型文化活动国家队”。

      影视内容生产板块:坚持内容精品战略,打造影视领域“歌华品牌”,积极构建“影视+”产业链。旗下作品从《渴望》《编辑部的故事》《北京人在纽约》到《觉醒年代》《情满四合院》《不说再见》,多年来佳作频出,斩获“飞天”“白玉兰”“金天使”等专业奖项30余个。 

      户外媒体板块:作为首都户外媒体领军企业,拥有北京市公交电视、地铁电视、楼宇电视、户外大屏等媒体终端4万余端,日均曝光量近2亿次。持续推进户外终端数智化,打造覆盖首都全出行场景的户外智慧媒体传播矩阵。

      文化设施运营板块:旗下拥有歌华大厦、中华世纪坛等文化设施,集合文化资源,汇聚文化名人,优化文化资产,形成规模效应,打造“文化+空间”的数字文化创新产业园区。


      BEIJING GEHUA MEDIA GROUP CO., LTD 

      As one of the state-owned large-scale cultural backbone enterprises in the capital city, Beijing Gehua Media Group Co., Ltd. adheres to the development concept of “culture + technology + integration + innovation”, unswervingly takes the road of digital, integrated and platform-based development, and strives to become a leading enterprise in cultural services based in the capital city while radiating across China. It currently has 13 secondary enterprises, focuses on five business sectors, i.e. creative design, cultural exhibitions and events, film and television content production, outdoor media, and cultural facility operations, and it also possesses relatively complete cultural media industry chain and excellent supporting upstream and downstream output capabilities. In recent years, the Group and its affiliated enterprise have been granted and nominated with honors including “Top 30 National Cultural Enterprises”, and “Top 30 Cultural Enterprises in the Capital”.

      Creative Design Section: Starting with the “Beijing Design Week”, it gathers professional design forces from home and abroad; deeply cultivates the “Beijing Cultural and Creative Product Development Platform”, assists in the construction of Beijing as a “Famous Design City”, and creates the cultural and creative IP development service chain. It has taken the distinctive path in the development of red cultural and creative, Beijing-style cultural and creative, and ancient capital cultural and creative development, introduced international design resources to Beijing, promoted industrial upgrading, and given full play to its unique advantages in promoting Chinese design to go global.

      Cultural Exhibition and Event Section: It has many years’ extensive practical experience in the field of serving and guaranteeing major national events, host diplomacy activities and national exhibitions, and possesses the top-level creative planning standards and comprehensive operational capabilities in domestic market. By taking the opportunity of hosting the “Historical and Cultural Cities Forum”, the Cultural and Tourism Services Exhibition of China International Fair for Trade in Services (CIFTIS), and organizing the opening/closing ceremonies of 2022 Beijing Olympic Winter Games, it realizes the large-scale operations of cultural conferences and exhibitions and creates a “national team for large-scale cultural events”.

      Film and Television Content Production Section:  By adhering to the strategy of high-quality contents, it builds the “Gehua brand” in the field of film and television, and actively creates the “film and television +” industrial chain. A great number of its masterpieces, such as Desire, Stories from the Editorial Board, A Native of Beijing in New York, The Age of Awakening, Stories in the Quadrangle Dwellings and Never Say Goodbye have been released over the years, and more than 30 professional awards, such as “Flying Apsaras Award”, “The Magnolia Award”, and “Golden Angel Award”, have been granted.

      Outdoor Media Section: As a leading outdoor media enterprise in the capital city, it has more than 40,000 media terminals such as Beijing bus TV, subway TV, building TV, outdoor large screens, allowing an average daily exposure of nearly 200 million times. It will continue to promote the digital and intelligent development of outdoor terminals, and create the outdoor smart media communication matrix covering all travel scenarios in the capital city.

      Cultural Facilities Operation Section: It has cultural facilities such as Gehua Tower and China Millennium Monument, gathers cultural resources and cultural celebrities, optimizes cultural assets, forms scale effects, and creates the digital culture and innovation industrial park featured by “culture + space”.

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